By Jim Butz, Founder of Anuncier, a growth strategist with 20+ years of experience helping businesses and nonprofits solve growth challenges through smarter digital marketing strategies. Showing up in ChatGPT, Google AI Overviews, Claude or Perplexity isn't the same game as ranking on page one of Google. Traditional SEO chases keywords and backlinks, these are still important, but the game has changed. AI search tools are trying to answer a question directly, and they pick bu