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Marketing Resources For Startups, Small Businesses, and Nonprofits


Why Nonprofits Are Rethinking Social Media Marketing Strategy in 2026
By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. Search for "nonprofit social media marketing" and you'll find a topic that's spiked nearly 500% in interest over the past year. That's not a fluke. Related searches like "marketing strategies for nonprofits" and "nonprofit social media management" are climbing too. Something is pushing nonprofits t
James Butz
Jul 154 min read


What Can a Digital Marketing Strategist Actually Do for Your Business?
By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. Most people picture a digital marketer running your Facebook page, tweaking your website, or buying you some Google Ads. Those are channels. A digital marketing strategist looks at something different: how those channels work together, and whether any of it is driving the result your business needs
James Butz
Jun 197 min read


GTM Strategies Aren't Just for Startups—Go-to-Market Strategy for Small Business: How Businesses and Nonprofits Can Build One
By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. If you've been following startup news or watching how larger companies launch products, you've probably heard the term "Go-To-Market strategy" tossed around. It sounds formal. Corporate. Like something that requires a team of consultants and a 47-slide deck. So when you're running a small busine
James Butz
Mar 195 min read


Leveraging Marketing Strategies for Nonprofit Capacity Building
By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofits As an Executive Director in the nonprofit sector, you're keenly aware of the importance of capacity building and organizational development. Building a strong nonprofit organization isn't just about delivering impactful programs; it's also about investing in your team's skills, strategic planning,
James Butz
Mar 3, 20243 min read
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