Anuncier Marketing Blog

By Jim Butz, Founder of Anuncier, a growth strategist with 20+ years of experience helping businesses and nonprofits solve growth challenges through smarter digital marketing strategies. Showing up in ChatGPT, Google AI Overviews, Claude or Perplexity isn't the same game as ranking on page one of Google. Traditional SEO chases keywords and backlinks, these are still important, but the game has changed. AI search tools are trying to answer a question directly, and they pick bu

I've sat in the planning meetings where a campaign gets built. I've also sat across the table as the business owner, watching the invoice arrive and wondering what, exactly, I paid for.

Running a small business means every dollar counts. Discover the 3 costly marketing mistakes that waste time and drain budgets—and how to fix them.

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. If you've been following startup news or watching how larger companies launch products, you've probably heard the term "Go-To-Market strategy" tossed around. It sounds formal. Corporate. Like something that requires a team of consultants and a 47-slide deck. So when you're running a small busine

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. The numbers tell the story: Google still processes 14 billion searches daily. But ChatGPT is now handling roughly 66 million searches per day—and that was back in September 2025 . Those numbers for AI searches are climbing fast. For small businesses, preparing for AI can feel overwhelming. I get

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. Running a small business isn’t for the faint of heart. Most owners juggle countless roles every day—managing finances, serving customers, training staff, and handling operations. Marketing often gets added to that long list of responsibilities, and more often than not, it falls to the bottom. Yet w