Anuncier Marketing Blog

By Jim Butz, Founder of Anuncier, a growth strategist with 20+ years of experience helping businesses and nonprofits solve growth challenges through smarter digital marketing strategy. A digital marketer executes marketing tasks: building a website, running ads, posting content. A digital marketing strategist decides what needs to happen before any of those tasks start. Most businesses hire the first one when they actually need the second. "Digital marketing" gets used to des

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. Most people picture a digital marketer running your Facebook page, tweaking your website, or buying you some Google Ads. Those are channels. A digital marketing strategist looks at something different: how those channels work together, and whether any of it is driving the result your business needs