By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofits Positioning a new product in the market is one of the most critical steps in any business launch—but it’s also one of the most misunderstood. While it's tempting to jump straight into tactics like choosing marketing channels or building a website, effective product positioning starts well before th
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