Anuncier Marketing Blog

I've sat in the planning meetings where a campaign gets built. I've also sat across the table as the business owner, watching the invoice arrive and wondering what, exactly, I paid for.

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. The room was buzzing with excitement. The marketing ops team had just presented their monthly numbers, and they looked impressive. One metric in particular caught everyone's attention: a major spike in leads from a specific channel. The numbers were up significantly month-over-month. Management w