Anuncier Marketing Blog

By Jim Butz, Founder of Anuncier, a growth strategist with 20+ years of experience helping businesses and nonprofits solve growth challenges through smarter digital marketing strategies. Showing up in ChatGPT, Google AI Overviews, Claude or Perplexity isn't the same game as ranking on page one of Google. Traditional SEO chases keywords and backlinks, these are still important, but the game has changed. AI search tools are trying to answer a question directly, and they pick bu

Running a small business means every dollar counts. Discover the 3 costly marketing mistakes that waste time and drain budgets—and how to fix them.

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. People aren't searching the way they used to. Instead of typing "plumber near me" into Google and scrolling through ten blue links, they're asking ChatGPT, Perplexity, Claude, or Google's AI Overviews: "Who should I call for a burst pipe in Towson?" And the AI gives them an answer. One answer. Mayb

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. The numbers tell the story: Google still processes 14 billion searches daily. But ChatGPT is now handling roughly 66 million searches per day—and that was back in September 2025 . Those numbers for AI searches are climbing fast. For small businesses, preparing for AI can feel overwhelming. I get