Anuncier Marketing Blog

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. Search for "nonprofit social media marketing" and you'll find a topic that's spiked nearly 500% in interest over the past year. That's not a fluke. Related searches like "marketing strategies for nonprofits" and "nonprofit social media management" are climbing too. Something is pushing nonprofits t

I've sat in the planning meetings where a campaign gets built. I've also sat across the table as the business owner, watching the invoice arrive and wondering what, exactly, I paid for.

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. Most people picture a digital marketer running your Facebook page, tweaking your website, or buying you some Google Ads. Those are channels. A digital marketing strategist looks at something different: how those channels work together, and whether any of it is driving the result your business needs

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. Someone searches "emergency plumber near me" at midnight. They are not browsing. They are calling whoever shows up first. That single fact is why Google Search outperforms every other platform for home services businesses. A Facebook ad reaches someone who might need a plumber someday. A Google ad

Running a small business means every dollar counts. Discover the 3 costly marketing mistakes that waste time and drain budgets—and how to fix them.

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. People aren't searching the way they used to. Instead of typing "plumber near me" into Google and scrolling through ten blue links, they're asking ChatGPT, Perplexity, or Google's AI Overviews: "Who should I call for a burst pipe in Towson?" And the AI gives them an answer. One answer. Maybe two. I

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. You've spent hundreds or thousands on Google Ads. Your website looks professional. You're posting on social media. But leads aren't converting the way you expected. Before you increase your ad budget or redesign your website again, take five minutes to run this diagnostic. The problem might not be

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. The room was buzzing with excitement. The marketing ops team had just presented their monthly numbers, and they looked impressive. One metric in particular caught everyone's attention: a major spike in leads from a specific channel. The numbers were up significantly month-over-month. Management w

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. If you've been following startup news or watching how larger companies launch products, you've probably heard the term "Go-To-Market strategy" tossed around. It sounds formal. Corporate. Like something that requires a team of consultants and a 47-slide deck. So when you're running a small busine

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. The numbers tell the story: Google still processes 14 billion searches daily. But ChatGPT is now handling roughly 66 million searches per day—and that was back in September 2025 . Those numbers for AI searches are climbing fast. For small businesses, preparing for AI can feel overwhelming. I get

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing...

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing...

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing...

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans...

An overview of how to create an Ideal Customer Profile (ICP) to help with marketing strategy.

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing...

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans...

When conceptualizing a marketing strategy, it's important to align on definitions to ensure we're speaking the same language. A marketing...

I recently attended a meeting where a group was preparing to launch a new product. They had some creative outreach ideas, but they were...

Applying for Google Ad Grants can significantly boost your nonprofit organization's online presence and drive more traffic to your...