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Marketing Resources For Startups, Small Businesses, and Nonprofits


Building a Website Strategy That Works for Small Businesses, Nonprofits, and Startups
By Jim Butz, Â Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing...
James Butz
6 days ago5 min read
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Where Should Small Businesses Spend Their Marketing Dollars? A Real-Life Story to Guide Your Strategy
By Jim Butz, Â Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing...
James Butz
Jul 194 min read
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Position Position Strategy For a New Product in the Market
By Jim Butz, Â Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans...
James Butz
May 23 min read
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How to Create an Ideal Customer Profile (ICP) for Your Small Business Or Startup
An overview of how to create an Ideal Customer Profile (ICP) to help with marketing strategy.
James Butz
Apr 104 min read
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What is brand positioning and can it impact market success?
By Jim Butz, Â Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing...
James Butz
Apr 32 min read
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What Do You Do When Your Ads Aren't Getting The Results You Want
By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans...
James Butz
Mar 272 min read
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What is a B2B Marketing Strategy and Where Do You Start?
When conceptualizing a marketing strategy, it's important to align on definitions to ensure we're speaking the same language. A marketing...
James Butz
Mar 202 min read
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It's Hard to Hit the Mark if You Don’t Know Your Target Audience
I recently attended a meeting where a group was preparing to launch a new product. They had some creative outreach ideas, but they were...
James Butz
Aug 19, 20242 min read
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What You Really Need When Applying for Google Ad Grants
Applying for Google Ad Grants can significantly boost your nonprofit organization's online presence and drive more traffic to your...
James Butz
Jul 15, 20242 min read
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It is Time to Get the Word Out: Developing an Email Distribution List for Nonprofit Organizations
You have a new service, product, or mission statement that you want to introduce to the world! The excitement is palpable, and you can't...
James Butz
Jul 14, 20243 min read
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Leveraging Marketing Strategies for Nonprofit Capacity Building
As an Executive Director in the nonprofit sector, you're keenly aware of the importance of capacity building and organizational...
James Butz
Mar 3, 20242 min read
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Unlocking the Power of Google AdWords Grant: Amplify Your Non-Profit's Online Message
Are you a non-profit organization looking to amplify your online message? Whether you are trying to increase awareness, find donors or...
James Butz
Jan 30, 20246 min read
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