Anuncier Marketing Blog

A nonprofit digital marketing strategy starts with one clear goal, not a list of platforms. Here’s how to set it, know your audiences, and measure results.

By Jim Butz, Founder of Anuncier, a growth strategist with 20+ years of experience helping businesses and nonprofits solve growth challenges through smarter digital marketing strategies. These two get used almost interchangeably, and that's a problem, because they answer different needs. A fractional CMO leads your entire marketing function part time. A digital marketing strategist builds and manages one working plan, usually focused on digital channels. One is leadership. Th

By Jim Butz, Founder of Anuncier, a growth strategist with 20+ years of experience helping businesses and nonprofits solve growth challenges through smarter digital marketing strategies. Showing up in ChatGPT, Google AI Overviews, Claude or Perplexity isn't the same game as ranking on page one of Google. Traditional SEO chases keywords and backlinks, these are still important, but the game has changed. AI search tools are trying to answer a question directly, and they pick bu

By Jim Butz, Founder of Anuncier, a growth strategist with 20+ years of experience helping businesses and nonprofits solve growth challenges through smarter digital marketing strategies. You don't need to choose between an agency and a strategist. You need to figure out which one you're actually missing, and most small businesses have never asked themselves that question. If you don't have a clear digital marketing strategy, hiring an agency to run campaigns is like hiring a

By Jim Butz, Founder of Anuncier, a growth strategist with 20+ years of experience helping businesses and nonprofits solve growth challenges through smarter digital marketing strategy. A digital marketer executes marketing tasks: building a website, running ads, posting content. A digital marketing strategist decides what needs to happen before any of those tasks start. Most businesses hire the first one when they actually need the second. "Digital marketing" gets used to des

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. Search for "nonprofit social media marketing" and you'll find a topic that's spiked nearly 500% in interest over the past year. That's not a fluke. Related searches like "marketing strategies for nonprofits" and "nonprofit social media management" are climbing too. Something is pushing nonprofits t

I've sat in the planning meetings where a campaign gets built. I've also sat across the table as the business owner, watching the invoice arrive and wondering what, exactly, I paid for.

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. Most people picture a digital marketer running your Facebook page, tweaking your website, or buying you some Google Ads. Those are channels. A digital marketing strategist looks at something different: how those channels work together, and whether any of it is driving the result your business needs

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. Someone searches "emergency plumber near me" at midnight. They are not browsing. They are calling whoever shows up first. That single fact is why Google Search outperforms every other platform for home services businesses. A Facebook ad reaches someone who might need a plumber someday. A Google ad

Running a small business means every dollar counts. Discover the 3 costly marketing mistakes that waste time and drain budgets—and how to fix them.

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. People aren't searching the way they used to. Instead of typing "plumber near me" into Google and scrolling through ten blue links, they're asking ChatGPT, Perplexity, Claude, or Google's AI Overviews: "Who should I call for a burst pipe in Towson?" And the AI gives them an answer. One answer. Mayb

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. You've spent hundreds or thousands on Google Ads. Your website looks professional. You're posting on social media. But leads aren't converting the way you expected. Before you increase your ad budget or redesign your website again, take five minutes to run this diagnostic. The problem might not be

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. The room was buzzing with excitement. The marketing ops team had just presented their monthly numbers, and they looked impressive. One metric in particular caught everyone's attention: a major spike in leads from a specific channel. The numbers were up significantly month-over-month. Management w

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. If you've been following startup news or watching how larger companies launch products, you've probably heard the term "Go-To-Market strategy" tossed around. It sounds formal. Corporate. Like something that requires a team of consultants and a 47-slide deck. So when you're running a small business

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. The numbers tell the story: Google still processes 14 billion searches daily. But ChatGPT is now handling roughly 66 million searches per day—and that was back in September 2025 . Those numbers for AI searches are climbing fast. For small businesses, preparing for AI can feel overwhelming. I get

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. Running a small business isn’t for the faint of heart. Most owners juggle countless roles every day—managing finances, serving customers, training staff, and handling operations. Marketing often gets added to that long list of responsibilities, and more often than not, it falls to the bottom. Yet w

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing...

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing...

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofits Positioning a new product in the market is one of the most critical steps in any business launch—but it’s also one of the most misunderstood. While it's tempting to jump straight into tactics like choosing marketing channels or building a website, effective product positioning starts well before th

An overview of how to create an Ideal Customer Profile (ICP) to help with marketing strategy.