Anuncier Marketing Blog

By Jim Butz, Founder of Anuncier, a growth strategist with 20+ years of experience helping businesses and nonprofits solve growth challenges through smarter digital marketing strategies. Showing up in ChatGPT, Google AI Overviews, Claude or Perplexity isn't the same game as ranking on page one of Google. Traditional SEO chases keywords and backlinks, these are still important, but the game has changed. AI search tools are trying to answer a question directly, and they pick bu

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. Most people picture a digital marketer running your Facebook page, tweaking your website, or buying you some Google Ads. Those are channels. A digital marketing strategist looks at something different: how those channels work together, and whether any of it is driving the result your business needs

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. Someone searches "emergency plumber near me" at midnight. They are not browsing. They are calling whoever shows up first. That single fact is why Google Search outperforms every other platform for home services businesses. A Facebook ad reaches someone who might need a plumber someday. A Google ad

Running a small business means every dollar counts. Discover the 3 costly marketing mistakes that waste time and drain budgets—and how to fix them.

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. People aren't searching the way they used to. Instead of typing "plumber near me" into Google and scrolling through ten blue links, they're asking ChatGPT, Perplexity, Claude, or Google's AI Overviews: "Who should I call for a burst pipe in Towson?" And the AI gives them an answer. One answer. Mayb