By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. People aren't searching the way they used to. Instead of typing "plumber near me" into Google and scrolling through ten blue links, they're asking ChatGPT, Perplexity, or Google's AI Overviews: "Who should I call for a burst pipe in Towson?" And the AI gives them an answer. One answer. Maybe two. I
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