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Anuncier Marketing Blog
Marketing Resources For Startups, Small Businesses, and Nonprofits
Google Ads Won't Fix a Digital Strategy You Never Had
By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. Someone searches "emergency plumber near me" at midnight. They are not browsing. They are calling whoever shows up first. That single fact is why Google Search outperforms every other platform for home services businesses. A Facebook ad reaches someone who might need a plumber someday. A Google ad
James Butz
2 days ago3 min read
AI Search Is Changing Local Business Discovery: AEO For Small Businesses and Nonprofits Need to Do Now
By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. People aren't searching the way they used to. Instead of typing "plumber near me" into Google and scrolling through ten blue links, they're asking ChatGPT, Perplexity, or Google's AI Overviews: "Who should I call for a burst pipe in Towson?" And the AI gives them an answer. One answer. Maybe two. I
James Butz
Apr 305 min read
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