Anuncier Marketing Blog

By Jim Butz, Founder of Anuncier, a growth strategist with 20+ years of experience helping businesses and nonprofits solve growth challenges through smarter digital marketing strategy. A digital marketer executes marketing tasks: building a website, running ads, posting content. A digital marketing strategist decides what needs to happen before any of those tasks start. Most businesses hire the first one when they actually need the second. "Digital marketing" gets used to des

I've sat in the planning meetings where a campaign gets built. I've also sat across the table as the business owner, watching the invoice arrive and wondering what, exactly, I paid for.