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Marketing Resources For Startups, Small Businesses, and Nonprofits


GTM Strategies Aren't Just for Startups—Go-to-Market Strategy for Small Business: How Businesses and Nonprofits Can Build One
By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. If you've been following startup news or watching how larger companies launch products, you've probably heard the term "Go-To-Market strategy" tossed around. It sounds formal. Corporate. Like something that requires a team of consultants and a 47-slide deck. So when you're running a small busine
James Butz
Mar 195 min read


Leveraging Marketing Strategies for Nonprofit Capacity Building
As an Executive Director in the nonprofit sector, you're keenly aware of the importance of capacity building and organizational...
James Butz
Mar 3, 20242 min read
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