Anuncier Marketing Blog

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. If you've been following startup news or watching how larger companies launch products, you've probably heard the term "Go-To-Market strategy" tossed around. It sounds formal. Corporate. Like something that requires a team of consultants and a 47-slide deck. So when you're running a small business

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. Running a small business isn’t for the faint of heart. Most owners juggle countless roles every day—managing finances, serving customers, training staff, and handling operations. Marketing often gets added to that long list of responsibilities, and more often than not, it falls to the bottom. Yet w

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing...

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofits Positioning a new product in the market is one of the most critical steps in any business launch—but it’s also one of the most misunderstood. While it's tempting to jump straight into tactics like choosing marketing channels or building a website, effective product positioning starts well before th

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofits As an Executive Director in the nonprofit sector, you're keenly aware of the importance of capacity building and organizational development. Building a strong nonprofit organization isn't just about delivering impactful programs; it's also about investing in your team's skills, strategic planning,