By Jim Butz, Founder of Anuncier, a growth strategist with 20+ years of experience helping businesses and nonprofits solve growth challenges through smarter digital marketing strategies. These two get used almost interchangeably, and that's a problem, because they answer different needs. A fractional CMO leads your entire marketing function part time. A digital marketing strategist builds and manages one working plan, usually focused on digital channels. One is leadership. Th