Anuncier Marketing Blog

By Jim Butz, Founder of Anuncier, a growth strategist with 20+ years of experience helping businesses and nonprofits solve growth challenges through smarter digital marketing strategies. These two get used almost interchangeably, and that's a problem, because they answer different needs. A fractional CMO leads your entire marketing function part time. A digital marketing strategist builds and manages one working plan, usually focused on digital channels. One is leadership. Th

By Jim Butz, Sales and Marketing expert with over 20 years of real world experience strategizing and executing sales and marketing plans for startups, small business and nonprofit. The room was buzzing with excitement. The marketing ops team had just presented their monthly numbers, and they looked impressive. One metric in particular caught everyone's attention: a major spike in leads from a specific channel. The numbers were up significantly month-over-month. Management w