Anuncier
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Go To Market Plans
Anuncier can help startups, small businesses or nonprofits take the necessary steps to launch a new product or service
At Anuncier one of our key strengths is working with small businesses and nonprofits to develop a Go To Market (GTM) strategy to launch new products and services. A solid GTM plan will provide the backbone for how to position, sell, and market your product or service. Anuncier can sit down with your organization and walk you through the process and make sure we are working together to ask the right questions, find any gaps, and develop or refine any parts of the plan.
Our focus is to do the work upfront so that it can avoid costly mistakes in the future, and maximize the efficiency of the organization.
Go To Market Services
Collectively the services below are part of the GTM strategy, we can offer them individually or as packages. We want to start with a simple consultation to see what is right for your organization.
Addressable Market (TAM)
Pain Point/Needs
Value Proposition
Target Audience/ICP
Customer Interview
Pricing
Competitive Analysis
Persona Development
Packing
What Is A GTM Strategy?
A Go-to-Market (GTM) strategy is a comprehensive plan that outlines how an organization will introduce and promote its product or service to their target market. It includes defining the target audience, understanding their needs, identifying key selling points, selecting appropriate marketing channels, and planning the sales approach. The GTM strategy also covers pricing, positioning, and creating a competitive advantage, ensuring that the product effectively reaches the right customers. It's the roadmap for how an organization will gain traction, drive demand, and achieve market success. A Go-To-Market Plan has the key pieces about the market overall, what problems you are solving for, what are the options that exist and how are you going to position your solution.
GTM Plan versus GTM Strategy
Although there is a difference between a Go-To-Market (GTM) Strategy and a Go-To-Market Plan, the terms are often used interchangeably.
Go-To-Market Strategy:
The strategy is the high-level, overarching approach that defines how a company will bring its product or service to market. It focuses on "why" and "what"—why the product exists, what problems it solves, and how it will be positioned within the competitive landscape. It sets the direction and vision for the market launch.
Go-To-Market Plan:
The plan is more detailed and action-oriented, focusing on "how" and "when" to execute the strategy. It breaks down the strategy into specific, tactical steps, including marketing campaigns, sales execution, channel strategies, launch activities, timelines, and budget allocations. The plan includes measurable goals and key performance indicators (KPIs) to track success and make adjustments as needed. It's essentially the roadmap for putting the strategy into action.
The strategy is the big picture (why and what), while the plan is the execution (how and when). The strategy informs the plan, and the plan helps implement the strategy.
What Our Clients Say
K. Perras, Product Owner
"They were able to take the complex and make it simple."
Do I need a GTM strategy for my small business, startup or nonprofit?
Yes! In some cases you can launch your product or services into the marketplace without doing a full GTM plan. Eventually, you will need to answer all the components within the GTM strategy to some degree.
GTM plans seem overwhelming, where do I begin?
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The first step in the process is conducting a thorough gap analysis—assessing what resources and information are already available within your organization versus what will need to be acquired.
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While ultimately all elements of the GTM strategy will need to be addressed, you can start by focusing on the foundational components that are critical for any organization: value proposition, ideal customer profile (ICP)/target audience, and pricing/cost structure.
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Although developing a GTM strategy may seem like a daunting task, the good news is that much of this information is likely already present within different areas of your organization. At Anuncier, we specialize in consolidating and organizing this existing data, and then identifying the key activities required to address any gaps. We also can specialize on getting modified versions of a GTM plan that suits an immediate need, and can be expanded upon later.
Now that we have our Go To Market plan done, now what?
The GTM plan should act as the focal point and guidance for any and all product launch decisions. This information should be shared internally to create alignment, and can be used to inform outsourced resources. Part of the plan execution should include measuring and getting feedback on the GTM plan. This feedback should influence continual adjustments to the GTM plan. The GTM plans are dynamic and not static.
Take The Next Step
For a free initial consultation on any of the services above or any additional marketing questions you might have please click the button and fill out the information on the next page OR reach out to us by email (infor@anuncier.com)