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Anuncier
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What does Anuncier do?

We are happy to tell you, but can we share part of our origin story to help explain?

Give me six hours to chop down a tree and I will spend the first four sharpening the axe.

Abraham Lincoln

Part Of Our Origin Story

Producing with Purpose

Several experiences have shaped my decision to work as a marketing strategist for small businesses and nonprofits. One story in particular, from a few years ago, stands out as a clear reminder of why having a solid plan is so important.

 

At the time, my boss was under pressure from other members of the management team. The concern was that marketing wasn’t “producing enough” — there wasn’t enough visible output. My boss shared these concerns with me and tasked me with guiding the team to generate more campaigns and collateral.

 

When I started asking for specifics — what exactly was needed and how it supported our overall marketing strategy — I was met with confusion and even some resistance. Despite the lack of clarity, we pushed forward to meet the demand. We produced a steady stream of sales content, social media posts, and other marketing materials. Each new piece was shared internally and praised. My boss seemed pleased with the volume of work being produced, and internally it was seen as a success.

 

However, when I later evaluated the results, the reality was disappointing. Our social media posts had little to no engagement, the sales materials were used once or twice and quickly forgotten, and overall, there was no meaningful impact on our marketing or sales performance. Worse, the time and energy spent on this “activity” pulled us away from our more effective digital and inbound strategies, leading to a decline in leads. This, in turn, created pressure to produce even more content, pushing us further from what we knew worked. Ultimately, this cycle of unproductive activity contributed to deeper issues — including job losses for several team members.

 

That experience gave me clarity: we lacked a strategy, and it hurt us. The time spent “doing something” could have been used to refine and double down on the meaningful work that was already delivering results. It reinforced for me that effective marketing isn’t about producing more — it’s about producing with purpose.

Here Is The Core Of What We Do

First and foremost, we are marketing strategists. We work with small businesses and nonprofits to understand your core objectives and develop a tailored marketing strategy to achieve those goals — that’s our focus. Our support starts with strategy. Whether you have an existing strategy or need to build one from scratch, we help align it with your business objectives. From there, we execute the right sales and marketing tactics to get the job done.

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If you’re interested in the specific services we provide, check out our services overview. We want to be clear: we don’t take on work without a solid strategic foundation. If you’re simply looking for someone to execute projects without first defining the strategy, we’re probably not the right fit.

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To put it in perspective, think of us like a general contractor for your business. If you wanted to expand your house, you’d hire a general contractor to oversee the project, ensuring that all the specialists — electricians, plumbers, and others — work together to complete the job correctly. That’s how we approach marketing: we create the blueprint and coordinate the execution to make sure it all works together seamlessly.

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What is a marketing strategist?

We define a marketing strategist as someone who develops, formulates, and refines the framework needed for marketing to achieve business goals. In small businesses and nonprofits, this role is often handled by owners or executive directors. In larger businesses, the responsibility is typically divided among different units and covered by product marketing managers.

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The strategy serves as a blueprint for how the tactical elements of marketing should function (see the story above). Because business objectives vary, the actual marketing strategy can look quite different from one organization to another. However, most sales and marketing strategies include key components such as:

  • Sales and Marketing goals — These could focus on brand awareness, conversion targets, revenue growth, or a combination of these.

  • Target market and audience — Defining who the marketing efforts are aimed at and where to focus attention.

  • Competitive positioning — Understanding how to differentiate from competitors or alternative solutions.

  • Value propositions — Clarifying the unique value the business or nonprofit offers.

In some cases, parts of the strategy may already be in place — and that’s great. If that’s the case, we can work with you to refine and strengthen the existing framework, helping you align it more effectively with your business goals.

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