'We should hire a consultant', I could hear my father groan at my suggestion. 'All a consultant is going to do is look at your watch and tell you what time it is' was his instant response. However, I knew that the economy, the community, even our base customer demographics were changing and evolving. I knew we had to get ourselves more present where our customers (both current and future) were. I just didn't know exactly how to do it and it would have been good to have that help, even just a little bit. That was almost twenty years ago when I ran a small business. Since then I have sold the business, worked to serve the nonprofit sector and focused on building my sales and marketing skills all with a goal that someday I would be able to help other small businesses and nonprofits in a similar way.